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Jigyasa Taneja Sethi

Founder Director

Jigyasa Taneja Sethi won a BAFTA/LA award and a regional Oscar nomination as writer/director for her short Dussehra, produced in LA and shown worldwide. She then went on to become Creative Director for TV after which she discovered her love for ad films and worked with the likes of Foot Candles and Red Ice as well as Excel Entertainment and Seredipity Films for features like Don and Being Cyrus. Jigyasa later took to writing for Television and Feature films along with directing a range of fiction and non-fiction work for JAM Productions.
Jigyasa has been faculty in Delhi University bringing her international experience to aid students in writing and filmmaking and has mentored several artists through her global program Writers Bridge which also provides writers and content to the film and TV industry.

Mandeep Sethi

Managing Director

Mandeep Sethi is digital media & technology evangelist working with JAM for planning digital strategy for clients. He has an experience of over 14 years working across industries & platforms.

Creative Consultants

Samreen Farooqui

Director of Photography and Independent Filmmaker

Co-founder of Hit & Run Films, Associate Director & Editor “Bombay Talkies”. Samreen has won the Best Environmental Film award at Asia, 2007 in Singapore for “Village of Dust, City of Water” and was nominated for the Wildscreen Film Awards or the Green Oscar award, 2006 in Bristol. Samreen has collaborated with Jigyasa and consulted on several projects and is also Writers Bridge Advisor.

Alankrita Shrivastava


Alankrita is a feature film director and screenwriter with a penchant for telling women’s stories and has been associated with Prakash Jha’s Production since 2003. She has written and directed a feature film “Turning 30!!!” and several other short fictions. In 2012 her feature script, “Lipstick Under My Burkha” was selected for NFDC-Venice Film Festival Screenwriters’ Lab 2012. Alankrita has been a collaborator and supporter of JAM and has mentored several young professionals being trained under Writers Bridge.

Anisha Gulati

Production Designer

Anisha Gulati is an independent Production Designer based in Mumbai, who has worked on several films like Being Cyrus (2005), Cheetah Girls-One World (2008), Luck By Chance (2009) and Action Replayy (2010). She has worked with reputed Production companies and has numerous Ad Films to her credit over the years. Educated and worked as an Architect, Anisha brings immense creativity to the field of Production Design combined with aesthetic sensitivity and spatial visualization.

Mohan Pal Singh

In-house consultant on socio-legal issues

35 years of experience. Worked in Ministry of Social Welfare, Ministry of Education, Planning Commission and Ministry of Personnel. Mohan Pal Singh is an in house consultant to JAM.

Who we JAM with

Shubhangi Singh

Freelance Cameraperson

Ritu Bhardwaj

Independent Filmmaker & Editor

Anaiysha Chhabra

Art & Costume

Abhiruchi Kharbanda

Theatre and Performance

Production Team

Nandita Anand

Neha Kumari

Vishal Bawa